how does SEO work?
Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.
Does Google ads help SEO?
Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. … Running a Google Ads campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online.
Is SEO or PPC better?
Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC. Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website. May 12, 2017
Andrew Goodman: Hello! It’s all about bids. 🙂 I would ignore QS and bid my keywords to appropriate goal metrics, and QS would largely take care of itself in most cases.
Brad Geddes: You need both – there’s no way around it. Quality Score is optimizing for Google. Bid Management optimizes for conversions. Even if you are using spreadsheets for bid management, if you are significantly over or under bidding then you are not maximizing profits, and could be losing a lot of money. If your quality scores are too low then you’ll never get exposure.
Dave Davis: I’ll assume you’re talking about a “rule based” lever. In 99% of cases I would actually use a bid to CTR rule but there’s a fine balance to be struck. The the higher the CTR, the higher the quality score which in turn reduces your click prices. However, you have to always be testing and optimizing your ads as your CTR is “normalized” or measured against other ads in any given position and historically in that particular position. You have to bear in mind too that more clicks can drain your budget so you have to pay very close attention to conversion rate too and always be testing your landing page conversion rate. They all lead into each other.
George Michie: Bid management, hands down. Obviously if the QS is horrible and we’re not allowed to fix it bid management will be futile, but if the copy is well-written and targeted sufficiently well there isn’t any need for ongoing “QS management”, the QS will take care of itself. However, the quality of traffic varies depending on seasons, promotions, stock-positions, economic conditions, etc, so having the ability to manage bids ongoing is essential to maintaining peak performance.
Larry Kim: Quality Score, because:
Greg Meyers: This question is not an as easy as you would think. Even though Quality Score is the primary tactical best practice that should be followed with every campaign, making sure your client/advertiser is ranking above the fold competitively (such as noted in PPC Visual Click HeatMaps) is just as important, if not more important. With that said, PPC marketers, as well as the companies they represent in search engine marketing are faced with many “living and breathing” variables that affect AVG Position beyond Quality Score. These variables include, but are not limited to Day-Parting, Daily and Monthly Budget exhaustion, Affiliate Display URL Hijacking, Trademark Infringement, etc…
Marty Weintraub: Quality score is more important, because the immediate effects on cost and ad position are more of a detriment than the incremental improvements gained by first automation. That’s not to say that PPC automation does not rock the tails. Still quality score threatens the entire endeavor with ruined accounts and serious budget bloat. There are plenty of amazing campaigns run by hand, though most would agree that some degree of automation is prudent, especially towards the ultimate goal of transparent attribution.
Tom Demers: I think Quality Score has a larger overall impact on campaign performance; if you have strongly and consistently integrated Quality Scores throughout your account you’re likely to see a strong conversion experience for your searchers, pricing discounts, and a well-organized campaign.
Richard Cotton: A horrible question as the two are so inter-related. However, having just watched a whole election of people evading straight questions I’ll go with this;
Geordie Carswell: Quality Score for sure. Google’s entire bid auction is Quality Score-centric. Improvements in Quality Score have a bigger effect on your ad placement and frequency than bid increases as Hal Varian’s video shows. Simply bidding your way to where you want to be is unlikely to be profitable in the long run. Quality Score optimization is also typically more poorly understood and your competitors are less likely to be actively working on their Quality Scores vs. just upping their bids, so you can quickly hammer out an edge there.
Josh Dreller: Interesting question. At first glance, my thought was Bid Management for sure. I always think people obsess too much about Quality Score because some of the variables are out of our hands, but Bid Management is as vital as keywords and ad text. However, as I thought more about it, optimizing Quality Score is basically great Bid Management. You’re ensuring that you’re not paying a premium on your keywords while increasing your Ad Rank at the same time. Click costs are going to be whatever they’re going to be based on the value of the term, so basic Bid Management is simply playing in that space–Quality Score helps you change the rules in your favor. So, I gotta go with Quality Score on this one.
Elizabeth Marsten: Bid Management. You pay what you pay. The fact is a low QS can influence and drag things down, but money is money. Bidding smarter and spending will pretty much render QS to a secondary factor in any optimization. Particularly since Google has said that there are some keywords and industries where there will always just be a low QS because of industry performance and how the keyword does for Google.
Joe Kerschbaum: This is a difficult question to answer. This would be on an account-by-account basis. If the ad groups are in pretty good shape, then I would focus on bid management. If the ad groups are in disarray, then I would work on the ad group structure first. Overall, I would work on ad group structure. This is because bid charges are only that, bid changes. However, Quality Score management can help improve CTR, conversion rate, CPC, and Quality Score when done effectively.
Jenny Anderson:Quality Score is my answer, but bid management is actually where we spend most of our time. I would choose quality score because it seems (theoretically and based off of the video) the more important factor, but bid management is more transparent and easier to control.
brain-perks 