This video on “Product Owner Interview Questions” includes the most frequently asked Product Owner interview questions. This video will prepare you for the next Product Owner/ Manager interview.
There is probably one part of the product management job we can all agree is the hardest – people. People are unpredictable, have strong opinions and unconscious biases, and many people in your organisation have more power than you, yet are wrong just as often. In this illuminating talk from Mind the Product San Francisco 2017 Janna Bastow, Co-Founder of Mind the Product and Co-Founder and CEO of ProdPad, shares her own stories of dealing with people, and how she handles the toughest part of the job.
A leaked internal document from Nestle has revealed that many of its food and beverage products are unhealthy. The document says some food items sold by the Maggi, KitKat and Nescafe-maker will never be healthy.
Supersonic flight, Concorde and the Soviet TU-144, known as “Konkordski”
The Concorde was one of the most spectacular passenger aircraft ever built. But 113 people died when a French Concorde crashed in July 2000.
Soon afterward, the era of the supersonic passenger plane came to an end. The legend of the Concorde lives on, not least because it was a technical marvel. For 30 years, it thundered across the Atlantic at the speed of a bullet: Concorde could outrun the clock, arriving in New York earlier than it had departed Paris or London.
Only a few could afford to fly at double the speed of sound: executives, pop stars and luxury vacationers who didn’t balk at ticket prices of around $10,000. The disaster occurred on July 25, 2000, near Paris. It still raises questions. Few know that on that fateful day two Concordes left Paris for New York due to a high number of passengers flying to board a cruise.
Travelers had the ability to switch their booking between two flights, a decision that would cost some of them their lives. This documentary tells the eventful story of supersonic flight, including other planes like the Soviet TU-144, known as “Konkordski”.
Plans for a new supersonic passenger jet have long been in the works. The first prototypes are on the way, but air travelers still have a while to wait before they can again reach supersonic speeds.
DW Documentary gives you knowledge beyond the headlines. Watch top documentaries from German broadcasters and international production companies. Meet intriguing people, travel to distant lands, get a look behind the complexities of daily life and build a deeper understanding of current affairs and global events. Subscribe and explore the world around you with DW Documentary.
How Neuralink Will Change Humanity. Neuralink technology is looking to make the first implantable consumer electronic device, but why would you want it?
Neuralink is looking to utilize the same business model as LASIK eye surgery, but this is still years away. Eventually, the cost will be around $5,000, and for those with a disability, this would be very affordable.
From reversing spinal cord injuries, curing brain diseases like Parkinson’s, curing mental illness, and even granting digital immortality the potential uses are endless.
Watch this video to learn what customer relationship management (CRM) is and how CRM helps companies better engage with prospects and customers, streamline communications, and grow their business.
Salesforce is a customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
What is Salesforce? Salesforce is a customer relationship management solution that brings companies and customers together.
It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
0:00 What is Salesforce Marketing Cloud?
1:48 How Marketing Cloud works?
4:00 Journey Builder example
4:29 Modules in Marketing Cloud
6:38 Marketing Cloud Work Team
7:20 Business Units in Marketing Cloud
7:50 Marketing Cloud as leader of Automation Tools
8:10 How to become a Marketing Cloud professional?
8:40 Marketing Cloud Certifications
8:50 Start working with Marketing Cloud
9:31 Goodbye!
Marketing Cloud is a tool oriented to the end consumer. Salesforce has another marketing automation tool called Pardot for companies that offer their services to other companies, therefore Pardot is a B2B tool.
There may be several reasons to use Marketing Cloud in a marketing project, but one of the main reasons is the need for a tool that allows you to communicate with customers using multiple channels. Various studies indicate that the value of customers who convert using multiple channels is much higher than those that only interact via traditional means. In addition, Marketing cloud is a platform that allows us to develop a personalized digital experience with our clients: Up to 86% of buyers will pay more for a better customer experience, but only 1% of customers think their seller meets their expectations.
How Marketing Cloud works: The next step is to under stand how marketing cloud works. It’s a tool that collects data from multiple sources: it can collect data from a loyalty database, our CRM, such as salesforce, and external sources such as the point of sale in the case that the company has physical stores. But it is also capable of managing data from social media interactions and advertising campaigns.
This first module that we’ll see is called Contact Builder which works as a database that aggregates the data and allows us to create data relationships for our customers. The second module we’ll see is the core or brain where Marketing intelligence is stored. On one hand, it’s where the customer communication flows are programmed. The communication flows or paths are called journeys which is the central base of the tool. We can design all kinds of marketing processes, from the simplest to the most complex. Because we have a lot of information, we can carry out, for example, a communication flow for the renewal of services with customers. The Journey Builder module works in tandem with Automation Studio.
Automation Studio is a tool that helps us to segment clients and choose with whom we want to communicate. Suppose we want to get in touch with those customers who have not made a purchase in the last 90 days. In this case, Automation Studio would generate the lists of customers that we are going to impact in a communication flow in Journey Builder. Let’s see a slightly more advanced example: In this flow we want to communicate periodically with customers who have not made a purchase in the last 90 days.
The input data is prepared by automation studio to segment only these types of customers. An email will be sent consisting of a temporary discount and we will create a separate audience with those customers who do not respond. They will enter a retargeting campaign specially designed with the goal of getting these customers to purchase again. As you can see, we have already started to talk about additional modules. Email Studio, Mobile Studio, Social Studio and Advertising Studio allow us to communicate with customers through email communications, sms or push messages if we have an app, social media or advertising campaigns.
Regarding the analytics and reports section, there are two different ways to manage it which makes it a little different from the rest of the modules. On one hand, you have the possibility of using the reports generated by the platform, however, SFMC is one of the few tools that allows us to extract all the raw information and download it using an excel or csv file in order to analyze it separately. You may have noticed that I have been talking about one tool, however, marketing cloud is really a set of different tools or modules such as Advertising studio, Mobile Studio, Email Studio or Social Studio.
There are multiple automation tools with more limited functionalities, some of which are targeted to small businesses. There are other tools that fall into a different category because they are open source tools where there is no license fee. Marketing Cloud has 4 certifications for professionals, they are: email specialist, social studio specialist, marketing cloud consultant and marketing cloud developer, each one oriented to a different profile.
Marc Benioff, the CEO of Salesforce, was interested in computers from a young age, and, before he went to university, he programmed video games for the Atari Console, which allowed him to pay for his college tuition.
However, despite being strong in computers, he enrolled in business school and eventually started his career at Oracle, which was run by colourful founder Larry Ellison.
After rising through the ranks at Oracle, Benioff left with Ellison’s blessing to start Salesforce in 1999. Salesforce does customer relationship management software or CRM and is credited as being the first pure SAAS (Software as a Service) company. This is because it didn’t offer any downloadable software.
The main idea of CRM software is that it can be anything that helps a company better interact with its customer. The original platform was for salespeople but has since expanded to include marketing, commerce, and customer service. We go through the history of #Salesforce then we go through each of its products.
We also provide an extra bonus valuation of the company’s stock at the end of the video, which can be downloaded on our Patreon page for free, https://patreon.com/themarketisopen
American Airlines was already on very thin ice with me. With their new interiors called “Project Oasis” in-flight comfort isn’t great. Add to that furloughed flight attendants, full planes and no beverage service, and you have, well, something worth talking about for sure.
What’s it like to fly American Airlines right now? Let’s find out on this 737-800 flight from San Antonio to Phoenix. I paid $208 for this flight and subsequent connection, roughly $150 just for this leg.
Timestamps
0:00 Introduction
1:41 Boarding
3:41 American’s Flight Attendant Problem
4:44 Flight Review
6:07 Conclusion
brain-perks 